Marketing Director
Marketing Tokyo, Japan

Position Overview

We are currently seeking an experienced and passionate Marketing director to join Activision Blizzard Japan Ltd.  Thrive in a challenging, creative environment and grow with a strong and supportive team who are committed to excellence at every level.

The marketing director will closely work with the Japan managing director and global marketing management to build consumer insistence for key Blizzard and Activision franchises, including StarCraft, World of Warcraft, Diablo, Hearthstone, Heroes of the Storm, Overwatch and Call of Duty while maximizing long-term profit for the brand.


  • Devise annual marketing strategy for Activision Blizzard Japan and its products in Japan.
  • Determine key objectives and strategies.
  • Build an annual marketing plan and financial targets and Manage variables of the marketing mix to maximize profit.
  • Communicate plan and achieve sign-off with Activision Blizzard Japan managing director and global marketing management.
  • Manage the creative process to formulate innovative and successful marketing campaigns.
  • Write effective creative briefs that capture the essence of the marketing challenge and identify the objectives of the campaign.
  • Manage creative agencies to deliver high-quality campaigns on time and on budget.
  • Work with headquarters creative and marketing team to ensure that creative campaigns fit into the overall Marketing communication strategy.
  • Internal and external team leadership.
  • Lead, develop, and supervise marketing and sales team to execute against plans.
  • Identify and develop strategic marketing relationships.
  • Prepare and deliver product overview and business review presentations for management.
  • Coordinate marketing materials and assist partners in obtaining timely approvals, assets through effective communication with headquarters and the development studio.
  • Identify internal and external sources of market knowledge (research companies, internal databases, internet, personal networking).
  • Produce regular in-depth market analysis/intelligence/brand health and similar reports for management review.
  • Demonstrate the ability to interpolate analysis into the strategic and tactical decision-making process


  • BA degree in Marketing/ Sales or related field is required
  • Demonstrated ability to manage complex projects and deadlines
  • Proactive working style: take initiatives to improve the process, proactively communicate with teams, follow-up on issues and bring deliverables to completion
  • Strong analytical skills (Data-Driven Marketing capacity required)
  • Proven leadership and management skills to effectively lead a team to maximize its contribution to the business.
  • Outstanding communication and presentation skills in English. Ability to articulate a vision, strategy or idea clearly.
  • 8+ years of brand management experience at leading consumer products companies or gaming companies with a minimum of 5 years at supervisory/senior management level
  • Solid experience in the use of market research and its applicability in developing brand/product strategies are preferred
  • Some travel required 


  • Familiarity with Blizzard Entertainment games
  • Experience with video game development pipelines, online games operation
  • MBA

블리자드 엔터테인먼트는 모든 분들에게 동일한 기회를 부여합니다. 우리는 지원자의 종족, 피부색, 성별, 나이, 종교, 혈통, 출신 국가, 시민권 획득 여부, 결혼 여부, 성적 지향, 성 정체성, 유전 정보, 장애, 임신, 병역 여부, 참전 여부 또는 다른 어떠한 보호 단체의 여부에 상관없이 채용합니다.

편의 시설 요청: 저희는 신체적/정신적 장애를 지닌 분들과 함께 일하고 적절한 지원을 드리기 위해 최선의 노력을 다하고 있습니다. 현재 채용이 진행 중인 공고에 지원하기 위해 편의 시설 요청이 필요한 장애인께서는 talentacquisition@blizzard.com으로 이메일을 보내주시기 바랍니다. 일반적인 채용 관련 요청은 해당 이메일을 통해 접수하지 않으니 유의하여 주시기 바랍니다. 블리자드 채용 정보에 관심을 가져주셔서 감사합니다.

채용담당자 및 채용 에이전시 유의사항: 저희는 저희의 요청 없이 일방적으로 발송되는 에이전시 이력서를 수락하지 않습니다. 저희가 요청하지 않은 에이전시 이력서를 저희 웹사이트 또는 저희 직원들에게 발송하시지 말 것을 당부 드립니다. 저희는 상호 합의하에 체결된 계약 없이는 어떠한 제3의 에이전시, 외부 채용담당자 또는 채용업체에게도 비용을 지급하지 않을 것이며, 요청하지 않은 에이전시 이력서와 관련된 어떠한 에이전시 수수료도 부담할 의무가 없습니다. 요청하지 않은 에이전시 이력서가 저희에게 발송될 경우 이는 저희의 자산으로 간주되며 저희 내부 절차에 따라 처리됩니다.