Associate CRM Campaign Manager
Activision Blizzard Esports Leagues Irvine, California

Blizzard Entertainment has served as a fundamental force in competitive gaming for over 15 years. With our global esports initiatives continuing to expand, evolve and reach new audiences, we’re searching the world over for talented people who are as passionate about the amazing competition taking place in our games as we are.

 Activision Blizzard Esports (ABE) serves as the operational foundation and partnership hub for the Overwatch League and Call of Duty League. ABE is uniquely positioned to create long term value via the commercialization of the esports portfolio through brand partnership and media rights sales. Leading the charge, the Overwatch League represents one of the first truly global esports leagues, combining the best of traditional sports and esports. Overwatch League saw great success in its inaugural season as they signed 12 world-class teams, launched compelling programming to a diverse international audience and quickly became the most commercially successful esports program in history. Similarly, the Call of Duty League team successfully launched the Global Pro League and has continued to grow the already popular Call of Duty esports scene.

The Associate CRM Campaign Manager is responsible for executing programs that drive fan acquisition and engagement.  The Associate Manager will support the Director of CRM Strategy and Analytics in developing measurable marketing campaigns throughout the customer journey, across all channels. A successful candidate will be an organized team player who can clearly communicate and collaborate across departments and levels of the organization to implement marketing campaigns delivered on time, on budget, and on strategy.

 Responsibilities:

  • Assist CRM team in executing multi-channel marketing strategies and tactics for driving customer relationships with a goal of increasing fan acquisition and engagement.
  • Project manage and assist in execution of customer relationship emails such as new fan onboarding, transactional communications, engagement series, voice of the customer and other one-off and automated emails.
  • Work cross functionally with teams to ensure there are standards for data collection and secure processes for data to flow to customer data warehouse.
  • Coordinate closely with the creative, content, league marketing and other teams as needed to successfully deploy and track campaigns.
  • Execute A/B and multi-variate testing against fan segments to validate and inform customer research efforts.
  • Track subscriber health and penetration of our key segments to ensure we keep communications relevant and support the optimal customer experience.
  • Assist Director of CRM in compiling results to report on campaign performance, assessing results against relevant KPIs.
  • Partner with content and brand marketing teams to ensure messaging in CRM campaigns aligns with communications strategy.
  • Design CRM playbooks, protocols, and processes for league teams to leverage best practices in their local markets.
  • Look to innovate and optimize CRM programs using application automation tools.
  • Assist Director of CRM in the identification and integration of new fan data sources to enrich fan profiles.

 Requirements:

  • Minimum of 3+ years of digital marketing experience in gaming, sports/entertainment, and/or retail organization with an understanding of driving engagement and consumer revenue.
  • Understanding of email and digital marketing best practices
  • Track record of identifying, designing and executing CRM campaigns (preferably automation and/or drip) that drive customer loyalty and engagement
  • Superb organizational skills, attention to detail, and ability to execute a plan in a methodical, structured way
  • Strong ability to assess priorities and multi-task
  • Experience with salesforce marketing cloud application.
  • Ability to quickly learn and navigate several internal processes, procedures and systems
  • Strong communication and problem-solving skills
  • Effective time management skills
  • Knowledge of google analytics product suite a plus
  • Enjoys working in a fast-paced environment

블리자드 엔터테인먼트는 모든 분들에게 동일한 기회를 부여합니다. 우리는 지원자의 종족, 피부색, 성별, 나이, 종교, 혈통, 출신 국가, 시민권 획득 여부, 결혼 여부, 성적 지향, 성 정체성, 유전 정보, 장애, 임신, 병역 여부, 참전 여부 또는 다른 어떠한 보호 단체의 여부에 상관없이 채용합니다.

편의 시설 요청: 저희는 신체적/정신적 장애를 지닌 분들과 함께 일하고 적절한 지원을 드리기 위해 최선의 노력을 다하고 있습니다. 현재 채용이 진행 중인 공고에 지원하기 위해 편의 시설 요청이 필요한 장애인께서는 talentacquisition@blizzard.com으로 이메일을 보내주시기 바랍니다. 일반적인 채용 관련 요청은 해당 이메일을 통해 접수하지 않으니 유의하여 주시기 바랍니다. 블리자드 채용 정보에 관심을 가져주셔서 감사합니다.

채용담당자 및 채용 에이전시 유의사항: 저희는 저희의 요청 없이 일방적으로 발송되는 에이전시 이력서를 수락하지 않습니다. 저희가 요청하지 않은 에이전시 이력서를 저희 웹사이트 또는 저희 직원들에게 발송하시지 말 것을 당부 드립니다. 저희는 상호 합의하에 체결된 계약 없이는 어떠한 제3의 에이전시, 외부 채용담당자 또는 채용업체에게도 비용을 지급하지 않을 것이며, 요청하지 않은 에이전시 이력서와 관련된 어떠한 에이전시 수수료도 부담할 의무가 없습니다. 요청하지 않은 에이전시 이력서가 저희에게 발송될 경우 이는 저희의 자산으로 간주되며 저희 내부 절차에 따라 처리됩니다.