Digital Marketing Manager, Overwatch
Marketing Irvine, California

Blizzard Entertainment is looking for a passionate and experienced Digital Marketing Manager to join the Consumer Marketing team.  As a Digital Marketing Manager, you’ll be responsible for being the voice of Overwatch across all digital platforms by driving best-in-class content across all digital touchpoints, including web, social media, video, etc.

 The ideal candidate will have experience creating and executing digital marketing plans from start to finish: from aligning on creative briefs and setting smart goals to managing partners and team members on execution and reporting. 

The Digital Marketing Manager should be highly-organized, a creative thinker and passionate about gaming, technology and social media.

 What you’ll do

  • Develop and manage cutting-edge digital marketing strategies.
  • Collaborate with internal teams to build and execute campaigns and strike plans that cover all digital platforms (web, social, video, etc.).
  • Work with the Blizzard partnerships team to pitch and deliver content for co-branded campaigns.
  • Manage production teams to deliver content custom tailored for social media platforms and our community.
  • Drive social media strategy, development and execution for Overwatch across various social platforms including, but not limited to, Facebook, Twitter, Instagram, YouTube, Twitch, etc.
  • Set processes with international teams to deliver creative assets, assure alignment, and collaborate on global projects.
  • Continuously optimize our digital channels through continued learning and knowledge of “best practices” - IP learnings, paid media KPIs, competitive efforts, brand partner input (ex. Google, YouTube, Twitch, 1st party), etc.
  • Analyze and report on content performance data to drive continuous improvement, optimization, and innovation across the Blizzard teams. Familiarity with Sprinklr and Google Analytics are a plus.
  • Act as public-facing representative of Blizzard and communicate on behalf of the Overwatch franchise across multiple channels. 
  • Actively contribute to social media risk and crisis management.
  • Represent the voice of our players in internal conversations.   

 What you’ll bring

  • 8+ years of client-side social / digital marketing experience.
  • Impeccable communication skills.
  • Passion for gaming, a love for the Blizzard brand and a strong knowledge of gaming audience segments.
  • Appetite for all things digital and social – developing innovative campaigns leveraging the newest tech across platforms - and desire to identify opportunities for strategic brand involvement.

Blizzard Entertainment es una compañía de Igualdad de Oportunidades de Empleo. Todos los postulantes calificados serán considerados sin importar raza, color, religión, sexo, orientación sexual, identidad de género, expresión del género, origen nacional, estado de veterano protegido o cualquier otro tipo protegido por la ley, y tampoco serán discriminados en base a discapacidades.

Pedidos de adaptaciones de acceso: Estamos comprometidos a trabajar y brindar asistencia a las personas con discapacidades físicas o mentales. Si requiere un ajuste o adaptación para postularse a un puesto vacante, envíe un correo electrónico con su solicitud a talentacquisition@blizzard.com. No se aceptarán ni procesarán preguntas de empleo generales por este medio. Gracias por su interés.

Nota para los reclutadores y las agencias de colocación: no aceptamos currículums de agencias que no hayan sido solicitados. Por lo tanto, no deben enviar currículums de agencias a nuestro sitio web ni a ninguno de nuestros empleados sin una solicitud previa de nuestra parte. No pagaremos honorarios a ninguna agencia de terceros, reclutador externo o firma sin un contrato de acuerdo mutuo y no nos haremos responsables por cargos de agencias asociados a currículums que no hayan sido solicitados. Todos los currículums recibidos sin un pedido previo se considerarán de nuestra propiedad y se procesarán como tales.