Associate Brand Manager, StarCraft II, Diablo and Heroes of the Storm
Marketing Irvine

Blizzard Entertainment games don’t just begin with game ideas, or end once those games are released. A lot more goes into the creation of a Blizzard product than the work of developers—and we support our games for years after they’re in the hands of gamers world-wide.  As part of Blizzard operations, marketing is responsible for the development and activation of brand strategies and initiatives that get everyone else as geeked up about Blizzard games as we are!

We’re looking for an experienced marketer to join the North America publishing team for some of the hottest IP’s in gaming- StarCraft, Diablo and Heroes of the Storm. The associate brand manager will work closely with the publishing director for these games to help build world-class marketing programs which continue to help these IP’s grow and reach new heights. You will be responsible for supporting a wide range of brand development activities, including marketing plan development and execution, pricing, competitive analysis, analyzing sales and market trends, and working with various functional groups throughout the organization.

Responsibilities

  • Closely monitors and analyzes sales volumes, market share trends, and competitive activity
  • Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
  • Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
  • Analyzes consumption and sales data and compares results to established objectives to assure the effectiveness of marketing programs.
  • Work with internal and external partners with smooth and efficient communication.

Requirements

  • Bachelor’s Degree in Business Administration with a concentration in Marketing or a minimum of 5 years of prior experience in marketing major consumer brands
  • Outstanding analytical capabilities with ability to synthesize data and draw conclusions and recommendations
  • Experience developing marketing plans and business strategy
  • Able to thrive in a heavily cross-functional environment
  • Able to effectively manage and complete multiple priorities and projects simultaneously
  • Excellent written and oral business communications skills 
  • Advanced proficiency in PowerPoint, Excel
  • A passion for video gaming

Pluses

  • Master’s Degree in Business Administration
  • Direct experience marketing games
  • International experience
  • Passion for and in-depth knowledge of Blizzard games, particularly StarCraft II, Diablo III, and Heroes of the Storm
  • Experience developing and executing lifestyle marketing campaigns

Required Application Materials

  • Resume
  • Cover Letter which should include:
    • Why you are interested in working at Blizzard
    • What games you are currently playing

**Only submittals with Cover Letters will be considered.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employees. We will not pay fees to any third party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly.